Rob is a company director specialising in the New Zealand food sector and community wellbeing initiatives. Rob spent over 15 years in ANZ commercial and Agri banking, most recently as a Food and Beverage Sector Specialist. A role dedicated to supporting the sector by connecting people across the food system and developing insights to inspire innovation and investment. He firmly believes in the foundational role the Food and Beverage sector can play in improving social, health, economic and environmental outcomes for our communities via the sharing and implementation of collaborative, innovative and long-term thinking. Today Rob dedicates his time to lead the overall direction and support the Little Beauties team to be the best it can be and produce the worlds finest dried fruit products. He likes pitching in wherever required from doing deliveries, to selling in the marketplace, to financial reports. Rob and the team are on a mission to create the worlds most delightful fruit snacks, bursting with New Zealand Goodness crafted with care and made to share!